Allen Media Sets 10-Year Partnership For HBCU Go And Southern Intercollegiate Athletic Conference

The deal includes football, men’s and women’s basketball, as well as Olympic sports through 2032.

Allen Media Group’s free-streaming digital platform, HBCU GO has signed a 10-year media rights partnership with the Southern Intercollegiate Athletic Conference (SIAC) that grants HBCU GO cable, linear, streaming, broadcast, VOD and pay-per-view rights coverage of all SIAC team sports through 2032 worldwide. Those sports include regular season contests for football, men’s basketball, women’s basketball, and Olympic sports.

HBCU GO has also secured distribution for the SIAC sporting events on the CBS owned-and-operated stations in New York, Los Angeles, Philadelphia, Dallas, Atlanta, Boston, San Francisco, Seattle, Detroit, Sacramento, Miami, Tampa and Pittsburgh.

“This is a historic moment,” said Byron Allen, founder/chairman/CEO of Allen Media Group. “The HBCU GO team is excited to partner with SIAC to distribute their conference games to a broader audience. We are committed to bringing the best of HBCU culture and sports to our global platforms.”

“We are thrilled to announce our partnership with HBCU GO,” said SIAC Commissioner Anthony Holloman. “Through this innovative streaming platform, we invite fans from around the world to join us in celebrating the indomitable spirit of SIAC sports and culture.  This new era of digital engagement opens doors to boundless opportunities and ensures that every thrilling moment will be etched in the memories of our dedicated supporters. We extend our sincere gratitude to HBCU GO for their invaluable collaboration, and we can’t wait to share the excitement and passion of SIAC sporting events with fans everywhere.”

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